In 1998 Cayan made the ability to use credit cards accessible to many small businesses formerly kept out by the immense costs involved. They set the new standard by getting expenses down to a manageable level that knocked the credit industry on its ear. They’re set to do it again with their current products and services.
Do you have a Brick & Mortar store?
The Genius Customer Engagement Platform is destined to change the industry in a wonderful way. This system can aggregate and integrate the whole crop of new payment techniques and is ready to adopt new ones as they arise. It’s scalable for the future to support growth. You benefit from the moment you install it with lower transaction costs and reduced liability for accepting credit payments. Intelligent PIN-steering technology directs the process to the method with the least cost per transaction. Using Genius Cayan offers relief from costly 3rd party gateways, simplified PCI-compliant validation, digital receipt management with signature capture, integrated PIN-debit functionality, and state-of-the-art countertop machines with full color HD screen.
But it doesn’t just accept payments – it is a flexible solution that provides access to multiple payment types, makes record keeping a breeze, and minimizes security risks. It reduces costs for accepting credit payments, and can accept Cayan future payment types without antedating your equipment investment. Best of all it allows you to offer a Big Box Store experience to your customers with little to no extra costs.
Customers love to save money and spent $5.4 billion last year through mobile coupons. The number should hit $43 billion, eight times more, by next year. You could use SMS PUSH services to put a coupon on your customer’s phone while they’re in or near your store, when they’re most likely to purchase. When they’re paying the bill, Genius can present an offer of saving for their next visit. Loyalty programs get you more business.
They have what you need to run your business from a fixed site or from on-the-road. The equipment is priced reasonably, and you can even utilize your existing equipment if it is compatible, or buy fully functional refurbished equipment from them to get you up and running. Cayan is unique in the industry for posting prices beside their equipment for sale. Not only are they reasonable, but you know what you’re getting into before you start.
Card Readers: These allow you to accept credit cards wherever you are, quickly and easily.
Check Readers: Choose among top-of-the-line check readers like the VeriFone 600 and the VeriFone CR 1000i. I haven’t seen these priced lower anywhere.
Contactless Payment terminals: Soon these will dominate in the landscape of electronic payments. It allows for consumers to “tap and pay,” eliminating the wait for credit card authorizations and signature collection. It can read credit cards and even key fobs.
Credit Card Printers: Cayan is the largest supplier of credit card printers on the Internet. If your customer wants a hard copy (instead of optionally sending it to their phone or e-mail with Genius) then this is what you need.
Credit Card Terminals: Cayan is the largest supplier of credit card terminals. They stock thousands and ship most directly from their own distribution center.
IP Compatible Terminals: If you have a high speed connection and use it to process credit cards this will cut processing time in half.
Pin Pads: Cayan is the largest supplier of Pin Pads. If you need one, they have it for a great price.
Wireless Credit Card Machines: Cayan is the largest supplier of wireless credit card machines on the Internet. Perfect for restaurants or where you have to go to your customer, and transactions don’t necessarily occur at a fixed location. From pure manual imprinters to highly sophisticated CC Terminals—they have it all.
Aside from the free mobile solutions for Android, Blackberry, iPhone, and Windows based telephony, they also provide two Payment Gateways for free with an account. These are the very popular Authorize.Net and LinkPoint Payment Gateway systems.
This provides an ecommerce payment gateway for transactions in a real-time, online environment which can be conducted from any computer with an Internet connection and a web browser. Authorize.Net also offers a virtual terminal for offline card processing.
LinkPoint Payment Gateway
The LinkPoint Shopping Cart Gateway speeds your e-commerce credit card transactions through your website with all the security and fraud protection you expect from LinkPoint. It includes strong fraud prevention and a virtual terminal for manually processing telephone, e-mail, or even face-to-face orders.
It is simple to integrate – just add some HTML code to your webpage and it works. Fraud prevention can include blocking specific credit card numbers, Internet protocol (IP) addresses, Class C addresses, customer names, or domain names. It integrates seamlessly with popular shopping cart systems and includes Address Verification Service (AVS) to ascertain if the address a customer provides aligns with what the bank has on file for the credit card. Plus you and the customer are both notified by e-mail of pending orders and transactions.
There are numerous selections for terminals that can run on your PC POS system. While MerchantWARE Mobile is free for your phone, if you want the MerchantWARE Terminal version, that will set you back $179. They have Payflow Link CC Software at $159 going up to PC Charge Pro CC Software for $250. My opinion? If you’re going to use the MerchantWARE Mobile free software for mobile sales, use MerchantWARE Terminal in your store so you don’t need to know two different systems. Just a thought!